A private club. The fleet is your keys.

Membership opens the garage, and the drive days, dinners and partner perks around it. Take a car when you want it, insurance and servicing covered. Swap between cars whenever you like.

What's included

Meet the fleet.

White Audi R8 coupé
Supercar · V10

Audi R8

Black BMW 7 Series saloon
Executive · Flagship Saloon

BMW 7 Series

Silver Mercedes-Benz E-Class saloon
Executive · Business Saloon

Mercedes E-Class

Grey Audi S7 Sportback
Performance · Sportback

Audi S7

Black BMW X7 SUV
Luxury SUV · Two in the fleet

BMW X7

Black Range Rover Sport
Premium SUV · Performance

Range Rover Sport

White Porsche 911
Sports Car · Icon

Porsche 911

Grey Bentley Bentayga
Luxury SUV · Flagship

Bentley Bentayga

Red Ferrari F8 Tributo
Supercar · Berlinetta

Ferrari F8

More than the keys.

The fleet is where it starts. Membership also opens a calendar of driving and social events, a roster of partner perks, and a concierge for the rest.

01

Drive days & road trips

Track days at Canadian Tire Motorsport Park, curated backroad routes, and seasonal touring runs, members only, cars provided.

02

Dinners & mixers

Members' dinners, new-car launch previews and evening mixers that turn a fleet into a circle of people worth knowing.

03

Partner perks

Standing benefits with select hotels, restaurants and event partners across the city, extended to you as a member.

04

Concierge

One point of contact for bookings, deliveries, swaps and the occasional favour. The club handles the logistics; you drive.

Three steps to the keys.

1

Apply to join

Annual membership opens the whole club and the fleet. When you drive, a monthly rate by car class covers insurance and servicing. No hidden extras.

2

Pick your car

Select from the fleet available on your tier. Delivered to your door, detailed and ready to go within a few days.

3

Drive, then swap

Keep it as long as you like. Fancy something different? Swap to another model whenever the mood takes you.

The city, on your terms.

Membership reaches beyond the fleet. A curated set of partners across Toronto, extended to you as a member.

Wellness

Equinox membership

A full Equinox membership included with your Strada membership. The city's premier gyms and spas, on us.

Hospitality

The Hazelton Hotel

Our partnership with Yorkville's Hazelton Hotel brings members preferred rates, a welcome amenity and priority dining at ONE.

Dining & culture

Reservations & experiences

Priority tables at select Yorkville restaurants, plus invitations to tastings, previews and members-only evenings.

One membership. Open the doors.

Strada membership

The whole club. The car when you want it.

A single annual membership opens the club and the fleet. When you take a car, a monthly rate applies, set by the car's class. One car at a time, swap whenever you like.

Annual membership + monthly drive rate · on enquiry
Annual membership opens the whole club
Members' dinners, mixers & launches included
Partner perks across the city
Concierge, priority swaps & free delivery
Guest passes for club events
Drive any car when you want it, at a monthly rate by class
Insurance, servicing & registration covered while you drive
Drive days, track events & road trips at member rates
Enquire about membership

The questions we get most.

Still unsure? Membership opens the whole club; you pay a monthly rate only when you have a car out, and you can swap whenever you like. Reach the team any day of the week.

How does membership work?

There are two parts. An annual membership opens the club: the events, the partner perks, the concierge and access to the fleet. When you take a car, a monthly rate applies, set by the car's class, and covers comprehensive insurance, servicing, registration and roadside assistance while you drive. You cover fuel or charging. One car at a time, swap whenever you like.

Is there a minimum term?

Membership runs annually and opens the club for the year. There's no lock-in on the cars themselves: the monthly drive rate applies only for the months you have a car out, so you can take a car for a season, pause, and come back whenever you like.

Can I really swap cars?

Yes. Swap between any car in the fleet whenever you like, subject to availability, including the sports and exotic cars: the Porsche 911, Ferrari F8 and Bentley Bentayga.

What are the club events like?

A rotating calendar: track days and road trips, members' dinners and launch previews, plus standing perks with partner hotels and restaurants. Social events and partner perks are included in your membership; signature experiences like track days and multi-day road trips are offered to members at cost, so you only pay for the ones you join.

Can I bring guests?

Yes. Members receive guest passes for most events, and can bring a plus-one to dinners and mixers. Some driving events have capacity limits, so those go first-come for members.

What do I need to sign up?

A full licence held for at least 12 months, and you'll need to be 23 or over. We run a quick eligibility check at checkout.

Where do you operate?

We're launching in Toronto and deliver across the Greater Toronto Area. More cities are on the way. Join the list and we'll let you know when we reach yours.

How does delivery work?

We deliver the car to your address, detailed and fully prepared, usually within three to five business days of approval.

Membership is by application.

Create your account to apply. We'll review your application and be in touch about membership and availability. No payment until you're in and you've chosen your first car.

Membership is by application. No obligation, and no payment until you're in.

Your application is under review

Thank you for applying to Strada. Membership is by approval, and our team is reviewing your application.

We'll be in touch by email once you're approved. You'll then have full access to the fleet and the club.

Hello again

Strada member

Billing Manage membership
Your current car

Delivered to Toronto
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Upcoming club events

Members-only drive days, dinners and mixers. RSVP opens soon.

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Your perks

Included with your membership. Reach the concierge to redeem.

Equinox membershipIncluded. Full access to Equinox clubs
The Hazelton HotelPreferred rates & priority dining at ONE
Yorkville diningPriority reservations at select restaurants
Members' eventsTastings, previews & members-only evenings
Your year in the fleet
2026

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Pending Confirmed Returned
Swap your car

Choose an available car and we'll deliver it, valeted, within a few days. Your current car is collected on the same visit.

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Schedule a return or pickup

Arrange for the club to collect your current car, or to deliver your next one. Pick a date and time and we'll confirm.

Request this time

Manage membership

Update your details, reset your password or manage your membership.

Your details

Change your name or home city. Updates save to your account.

Contact the concierge to change the name on your account.
Contact the concierge to change the email on your account.
Save changes
Membership

Your plan details. To discuss your fee or tier, reach the concierge.

Status Active
Member since
Plan Full membership
Annual membership fee On enquiry
Password

We'll email you a secure link to set a new password.

Send reset link
Cancel membership

Request to end your membership. Our team will be in touch to confirm the details and any notice period before anything changes.

Billing

Your membership, drive charges and payment history.

Annual membership
On enquiry
Renews each year
Current drive rate
On enquiry
Billed monthly while you have a car out
Payment method

Charges are handled by the concierge against the card on file. To add or update a card, reach the team.

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Payment history

Your membership and drive charges to date.

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